262 THE NEXT LEVEL: HEATH ALAN RAY discusses NEILLIE BUTLER, Delivering a Bride’s Vision & More

Listen, as Andy and Heath Alan Ray discuss Neillie’s insights into having different streams of income under one umbrella, how using this pause for the pandemic to reassess your company can be beneficial and much more. Heath is the owner and Creative Director of Jackson Durham, a full-scale event design house. 

Neillie Butler is the Founder of Mariee Ami, a multimillion-dollar wedding and event planning firm in the Southeast. Ami a Vie, their new lifestyle brand, extends their community beyond their clients by engaging blog content, social media, and an online shop of entertaining artisanal essentials.

Listen, as Heath shares how his company is using the downtime to reorganize and downsize inventory. They discuss Neillie’s pricing model and how using a percentage-based model instead of a flat rate model allows for better cash flow and budget distribution.

Do you ever caption your pictures on Instagram? Andy and Heath talk about how this is an enormous part of what Neillie does on social media. Instead of just posting a picture, she adds a caption to enhance the emotional impact so you can feel the meaning behind the image. Heath and Andy have a great conversation about Neillie that you won’t want to miss. 

Look for Andy’s new podcast network called The Wedding Biz Network, where he produces podcasts from creatives in the industry.

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261 NEILLIE BUTLER: Delivering A Bride’s Vision & More!

“As planners, we need our clients to trust us.” Listen as Andy and his guest Nellie Butler discuss why she says becoming a bride’s friend is the only way she can do an event justice, and getting a bride to trust her makes her job easier. Neillie is the Founder of Mariee Ami, which means ‘a bride’s friend.’

Mariee Ami is a multimillion-dollar wedding and event planning firm in the Southeast, recognized for producing celebrations that reflect a genuine sense of hospitality. Their new lifestyle brand Ami a Vie naturally translates to “a friend for life,” and it’s meant to extend their community beyond their clients by engaging blog content, social media, and a shop of entertaining artisanal essentials.

Listen as Neillie shares when she launched her business, how she used blogs about creative content to get her name recognized, and when she started hiring employees. Neillie speaks about her process from start to finish, with a client, and that her personal signature is doing what her clients want no matter what.

Neillie discusses why she brought graphic design, lighting, and drapery all under the Mariee Ami umbrella and the benefits she sees from having different revenue streams. She also speaks about social media and why she has an intentional marketing strategy on Instagram.

Neillie started with nothing and has built a multimillion-dollar company, but she still has the same mission; be a friend to the bride, give them what they want, and tell their story in the best way possible. This is a delightful conversation with many tips that can be used in any industry.

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