Design Archives • The Wedding Biz

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473 TYLER SPEIER: How to Best Incorporate Social Media into Your Marketing Efforts

Today’s guest on the show, Tyler Speier, is the genius behind Tyler Speier Events, a luxury event planning, designing, and floral company based in Santa Barbara, California, and Andy is truly excited to have him on for this episode!

Tyler isn’t just an expert at crafting dream weddings either; he’s also a social media maestro, and he and Andy dive into how wedding professionals can make the most of these platforms. From Instagram to TikTok to new platform Threads, Tyler breaks down the power of authenticity and connection, sharing how his journey on social media took unexpected twists and turns – and how it transformed his business.

Listen to learn firsthand how to elevate your online presence, connect authentically with your audience, and transform followers into loyal clients. Andy and Tyler also delve into the captivating journey of how Tyler was a young florist who unexpectedly rose to the top and discovered how social media would be his game-changer. From sharing heartwarming stories to viral moments on TikTok, Tyler spills the secrets of building a strong online community and translating it into a flourishing business.

Whether you’re a seasoned professional or just getting started, this episode will likely be a treat for you, and Andy is so grateful for the time that Tyler took to be on the show. If you enjoy this engaging conversation with Tyler, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:26] – Today’s guest is Tyler Speier of Tyler Speier Events!

[2:10] – Hear how Tyler’s company came to be.

[4:48] – Tyler emphasizes what makes his services distinct.

[6:04] – Tyler comments on how social media can be an incredible marketing tool.

[7:25] – Learn how Tyler’s social media journey began with overcoming fear.

[9:53] – Tyler emphasizes the importance of authenticity and expertise.

[11:52] – A common pitfall of social media is the balance of authenticity.

[14:48] – Learn why, although initially skeptical of it, Tyler now loves TikTok.

[16:15] – Discover how a viral TikTok video led to a substantial following.

[19:14] – Tyler offers his feelings on Threads.

[20:24] – Tyler encourages fellow wedding professionals to recognize their expertise and value.

[22:50] – Andy shares with us where we can find Tyler online.

LINKS AND RESOURCES

Videos:

Kushner Entertainment – SoundConnection

Ruthie & Simon – Spin the Dial Films

Victoria & Faben – AK Film Co

Camille & Kevin – BStudios

Find Tyler:

Tyler’s Website
Tyler’s Instagram Page
Tyler’s TikTok Page
Tyler’s Pinterest Page
Tyler’s Facebook Page
Floral Design Mini Course
Coffee with Tyler Master Class

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

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471 CHRISTOPHER CONFERO: Wedding Planning from the Inside Out

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Andy welcomes you to another episode of The Wedding Biz in which he interviews Christopher Confero, a well known wedding planner and designer based out of Atlanta who manages to balance being not only the owner of his award-winning company Confero but also editor of the magazine Alabama Weddings. Christopher describes how his passions for music, performance, and theater shaped him creatively and continues to help him direct weddings and live events. Events, he reveals, allow him to be a creative storyteller and craft bespoke experiences for his clients.

Christopher also discusses his process of connecting with couples and designing weddings to reflect their personality. Although he has systems and processes, he says he tries to meet clients where they are and have natural conversations to make them comfortable, and he describes creativity as combining different elements in a cohesive way to bring life to his clients’ love stories using his “childlike ability to play.”

You can also expect to hear Christopher share specific examples of how he designed weddings using imagination and fresh perspectives, and he even reveals some of the challenges that he faces, especially the weather, and how he overcomes them through preparation and troubleshooting. Andy and Christopher agree on the benefits of having a business partner to manage the business side so that business owners can focus on the creative aspects if that is what they enjoy the most.

Andy had such a blast having this conversation with Christopher and really appreciates Christopher’s willingness to be open and vulnerable. If you enjoy the conversation, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz!

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads – all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:00] – The sponsor of this episode is Zola.

[1:17] – We learn that this episode’s guest is event designer Christopher Confero!

[2:06] – Christopher confirms that his initial passions were in music and acting.

[2:35] – Christopher touches upon how his passion for music has helped him as a planner.

[4:16] – When did Christopher first feel a pull toward event design?

[5:57] – Christopher describes his personal signature.

[7:47] – Christopher walks us through his usual process with his clients.

[10:36] – Christopher explains his unique approach to wedding design.

[12:16] – We hear an example of how Christopher transforms spaces to reflect personalities.

[15:26] – Weather tends to be Christopher’s biggest obstacle.

[18:26] – Christopher runs his wedding business and magazine from Atlanta and Birmingham.

[19:20] – Balancing event design and magazine editing is harder for Christopher than expected.

[22:52] – Christopher has learned to outsource so that he can focus more on the creative side.

[26:35] – Andy touches upon how travel and nature are inspirations for him.

[28:55] – What do success and legacy mean to Christopher?

[30:10] – Andy provides Christopher’s contact information.

Find Christopher:

Confero – Website
Confero – Instagram Page
Christopher’s Instagram Page
Alabama Weddings – Website