Category: Media

473 TYLER SPEIER: How to Best Incorporate Social Media into Your Marketing Efforts

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473 TYLER SPEIER: How to Best Incorporate Social Media into Your Marketing Efforts

Today’s guest on the show, Tyler Speier, is the genius behind Tyler Speier Events, a luxury event planning, designing, and floral company based in Santa Barbara, California, and Andy is truly excited to have him on for this episode!

Tyler isn’t just an expert at crafting dream weddings either; he’s also a social media maestro, and he and Andy dive into how wedding professionals can make the most of these platforms. From Instagram to TikTok to new platform Threads, Tyler breaks down the power of authenticity and connection, sharing how his journey on social media took unexpected twists and turns – and how it transformed his business.

Listen to learn firsthand how to elevate your online presence, connect authentically with your audience, and transform followers into loyal clients. Andy and Tyler also delve into the captivating journey of how Tyler was a young florist who unexpectedly rose to the top and discovered how social media would be his game-changer. From sharing heartwarming stories to viral moments on TikTok, Tyler spills the secrets of building a strong online community and translating it into a flourishing business.

Whether you’re a seasoned professional or just getting started, this episode will likely be a treat for you, and Andy is so grateful for the time that Tyler took to be on the show. If you enjoy this engaging conversation with Tyler, then Andy would love it if you were to share it with colleagues and leave a top review. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

SUPPORTING THE WEDDING BIZ

Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:26] – Today’s guest is Tyler Speier of Tyler Speier Events!

[2:10] – Hear how Tyler’s company came to be.

[4:48] – Tyler emphasizes what makes his services distinct.

[6:04] – Tyler comments on how social media can be an incredible marketing tool.

[7:25] – Learn how Tyler’s social media journey began with overcoming fear.

[9:53] – Tyler emphasizes the importance of authenticity and expertise.

[11:52] – A common pitfall of social media is the balance of authenticity.

[14:48] – Learn why, although initially skeptical of it, Tyler now loves TikTok.

[16:15] – Discover how a viral TikTok video led to a substantial following.

[19:14] – Tyler offers his feelings on Threads.

[20:24] – Tyler encourages fellow wedding professionals to recognize their expertise and value.

[22:50] – Andy shares with us where we can find Tyler online.

LINKS AND RESOURCES

Videos:

Kushner Entertainment – SoundConnection

Ruthie & Simon – Spin the Dial Films

Victoria & Faben – AK Film Co

Camille & Kevin – BStudios

Find Tyler:

Tyler’s Website
Tyler’s Instagram Page
Tyler’s TikTok Page
Tyler’s Pinterest Page
Tyler’s Facebook Page
Floral Design Mini Course
Coffee with Tyler Master Class

Follow The Wedding Biz on Social:

The Wedding Biz

The Wedding Biz on Instagram: @theweddingbiz

The Wedding Biz on Facebook: @theweddingbiz

The Wedding Biz Network

The Music Makers

Support The Wedding Biz by clicking here.

Title Sponsor: This episode is sponsored by Kushner Entertainment.

187 THE NEXT LEVEL: VALERIE GERNHAUSER Discusses CARRIE GOLDBERG – Travel & Weddings Director, Harpers Bazaar

Today on The Next Level, Andy Kushner is speaking with Valerie Gernhouser, Owner of Sapphire Events. She also created Sapphire Sessions Speaking Tour, a specialized program for wedding planners and event designers.

They speak this week about Carrie Goldberg, the Travel and Wedding Director at Harpers Bazaar. She oversees all things bridal, weddings, and travel for Bazaar.com. She is also responsible for content strategy and visuals for Bazaar’s digital travel and wedding verticals, and editor of Bazaar’s new subscription program called Bazaar Brides.

Valerie chats with us about her views, in addition to Carrie’s, on redefining luxury, how it is a feeling, not about how much money you spend. She also agrees with Carrie that brides and grooms are more focused on the emotions, what makes it unique, and that it’s all about the guests enjoying themselves.

This is also a conversation about millennials, the digital natives. Anything they want is at their fingertips, and they are very adept at finding it. You won’t want to miss it, so tune in and enjoy the discussion.

186 CARRIE GOLDBERG: Travel & Weddings Director, Harpers Bazaar

Andy is very excited to welcome Carrie Goldberg. She is the Digital Travel & Weddings Editor at Harpers Bazaar where she oversees all things weddings and travel for HarpersBazaar.com. She is in charge of content, strategy, and visuals for Bazaar’s digital travel and wedding verticals and editor of their new membership program Bazaar Bride.

She has worked on Live with Regis and Kelly at ABC and as fashion editor for Martha Stewart Weddings to name a few. When she joined Harpers Bazaar, they didn’t really focus on weddings and she changed all of that. Since then she has published dozens of original fashion and decor content for the site, plus she has created a considerable brand voice.

Carrie and Andy chat about her internships and working the red carpet at the Oscars with Faith Cromas, Kelly Ripa’s stylist. She speaks to us about working with Martha Stewart Weddings, which helped her gain the knowledge to succeed in her job at Harpers Bazaar.

Carrie says she has the job she always wanted, even as a small child, and couldn’t be happier. Listen in as she gives us insight into weddings, styling, and why she is passionate about the notion of luxury being redefined.

179 THE NEXT LEVEL: SEAN LOW Discusses DAVID ADLER, CEO of Bizbash Media: A Guide to Collaboration Artists

In this episode of The Next Level, Andy Kushner and Sean Low, Founder and President of The Business of Being Creative LLC, chat about David Adler’s interview on the Wedding Biz. Seans’ consulting firm is focused on providing practical advice to those in the business of being creative, his client list includes many of the biggest names in the wedding and design industries.

Listen in as they discuss David’s comments on social engineering, his insights on augmented reality, radical humanization and code switching. The idea that events are like standing around the water cooler or going to the town square. And hear about his philosophy on how we, in the event business, are “collaboration artists.” You might just learn something from this episode that you didn’t know so sit back, relax and enjoy.

178 DAVID ADLER – CEO, BizBash Media: A Guide To Collaboration Artists

Andy is excited to welcome, David Adler, CEO and Founder of BizBash Media, a resource marketplace for event organizers of all types and the host of a podcast called Gather Geeks.

In this episode, David chats about how he got started in the media world, the magazine he started when he was 21, the idea behind BizBash and how technology is changing the way people look at events. David talks about his dad Warren Adler, author of “The War of the Roses”, and the business model he used for BizBash.

Listen in as David describes events he has gone to and how he believes event planners are really collaboration artists that get everyone and everything together in one place. He has a unique take on technology, augmented reality, and radical humanism that you won’t want to miss, as well as informing us as to what’s coming in the near future for the event industry and how it will be transformed. So, tune in, sit back and enjoy.

So much valuable information!
by Santija L. from Denmark
Andy does an amazing job with hosting the podcast, every episode is well-thought-out and packed with tips and strategies. Highly recommend for any entrepreneur involved in the wedding industry.
The Next Level!!
by Suzanne Delawar from United States
Andy is an amazing interviewer. The variety of conversations keeps you engaged every week. Being able to hear from some of the top influencers in our industry, leaves you feeling inspired and motivated to take your business to the next level.
The industry’s finest!
by TheWedding_AC from United States
It’s amazing to have the opportunity to listen to some of the industry’s finest talk about their work, life and craft. I think in this industry, it’s easy to keep our heads down and just stay busy but it’s SO good to come up for air sometimes and hear from other people in the community and to “get to know them” a bit. In short, this podcast is an incredible resource and I’m so thankful for it!
An Industry Standard
by morganmoana from United States
This podcast is a must-listen for wedding professionals. It is engaging and informative, giving you insight into the behind the scenes of the wedding industry in real time. Andy has conversations that make you feel like you are in the same room with the pros he interviews and it is so incredibly valuable!
Encouraging
by SpacePirateTomatoBride from United States
I am sincerely thankful for this podcast. I stumbled upon it last winter and listening to the interviews gave me huge portion of courage to launch my own bridal design business this year. It was a beautiful resource and the show is nicely paced and enjoyable to listen to. I will continue to listen and recommend this show to anyone and everyone who’s interested in business.