37 DEBBIE GELLER: Creating Legacy Clients

It takes a certain level of skill, a problem-solving attitude, and more than a dash of creativity to throw a spectacular wedding. Between coordinating the client’s vision, compiling vendor partners, troubleshooting setup, and sending the bride down the aisle, wedding planners have a lot on their plate. After creating absolutely stunning weddings and high-profile events for 20 years, Debbie Geller, my guest today, knows a thing or two about event planning and design.

Geller Events operates out of Los Angeles, but she’s been designing events all over the world. Her high-profile clients come from a long legacy of word-of-mouth business. She does little to no PR, instead relying on client referrals and legacy clients who keep coming back for Debbie’s personalized touch on everything from weddings to corporate events. She breaks some of the typical event planning stereotypes to provide a unique experience tailored to each couple. Debbie is the heart and soul of her business, though none of these events could be accomplished without the help of her teams. Today, Debbie will share with us how she creates an environment where the clients, the vendor partners, and her team all feel valued and cared for. If Geller Events is a ship, then Debbie Geller is the captain, and it’s all hands on deck.

“There is no such thing as a typical wedding because all of our couples are unique. We focus on getting to know the couple very well.” ~ Debbie Geller

The secret sauce to Debbie Geller’s amazing success is the amount of time and personal attention she puts into every event. If there is a snag with the venue or a last minute emergency, Debbie assures her client that is her problem, not theirs. Debbie’s dedication to every step of the process is absolutely inspiring. We all have a thing or two to learn from her experience, and as Debbie will say, “Experience is everything!” Listen this week as we learn a thing or two about how to throw a fantastic event!

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36 MINDY RICE OF MINDY RICE DESIGN: Creating Feelings Instead of Just Events

When we think about wedding and event floral designs, our imagination is often limited to bouquets and centerpieces. Today, I am talking to one of the premier event designers in the world.  She sees flowers and foliage as a way to create lasting memories of events your guests will never forget. Mindy Rice, of Mindy Rice Design, is a native Californian with a creative lineage. Growing up, Mindy was taught how to think like a designer. Never feeling confined by the “rules” wedding floral arrangements like to follow, Mindy seemed to fall into the wedding business after designing events for the corporate world.

What makes Mindy unique is how she encourages her clients to step into their most daring self. She turns dreams into reality—no Pinterest board copy-cat ideas here! Today, Mindy is going to walk us through her process, from the exciting ideation stages to actually executing her most memorable pieces. She will share stories of how she has transformed a simple barn into a Redwood wonderland. Mindy will describe her favorite pieces, and how she uses color and perspective to transform any event space. Mindy’s goal is to create unique elements for each event that guests will really remember. She is not afraid to take a risk because she knows the risky pieces will always pay off. Every bloom and bough is placed thoughtfully so that guests will feel something long after the last toast and dance.

“Everybody has two personalities—who they really are, and who they dare themselves to be.” ~Mindy Rice

Today is not just about flowers and spectacle! Mindy and I will chat about what it means to own our own business, and how we can successfully balance our creative endeavors with family life. The event design business sometimes feels as though it could take over everything! Mindy embraces the life she’s been given and chooses jobs that will both fulfill her creatively and best support her family. Mindy is inspiring in so many ways, and I know she is going to transform the way you’ve always thought about flowers. Expect the unexpected when Mindy is around!

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35 THE KNOT, CARLEY RONEY & ANJA WINIKKA: Empowering Employees + Building Innovation Into the DNA of Your Business

These days, The Knot is largely synonymous with planning a modern wedding. It is often the first resource brides will use to feel empowered during an uncertain time. There’s a reason for that! Founder of The Knot, Carley Roney, and Brand Builder, Anja Winikka, are innovating the wedding business through authentic connection and female empowerment. The Knot is the #1 Mobile Wedding App, and most bride’s first destination after getting engaged. What started as a small company trying to simplify wedding planning has grown to become one of the most innovative and female-focused entrepreneurial endeavors. Innovation and inclusivity were at the heart of Carley Roney’s vision for The Knot when she and her husband started the company in the early 90’s. With the brand mastery of Anja Winnika, The Knot has solidified its identity as the authority on just about every facet of the wedding business, while also empowering brides to create a wedding that is personal and fun.

A lot has changed about the wedding industry since The Knot was founded, but their core community values of trust, style, and inclusivity haven’t. In today’s episode, you will learn all about Carley’s ahead-of-her-time vision for how the Internet could bring unparalleled innovation to the wedding business. You will also learn how The Knot has continued to evolve and grow by listening to users and cultivating resources with a personal touch. The Knot encourages brides, planners, and vendors to connect in the moment. With resources like The Ultimate Wedding Planner and their wealth of information online, brides can trust that The Knot is working to empower them through the wedding process.

Listen this week to learn how The Knot is empowering their employees, building innovation into their DNA, and paving the way for female entrepreneurs within the wedding business.

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34 EDGAR ZAMORA: Transformer of Spaces

Edgar Zamora is the founder and lead designer of the highly acclaimed Revelry Event Designers, the industry’s go-to event and interior design company specializing in designing and installing private, as well as corporate events worldwide. Edgar is a “Transformer of Spaces”, having an innovative and progressive design view. As president and CEO of Revelry Event Designers, Edgar’s exquisite event furniture has transformed events such as the opening of Disney Hall, celebrity weddings including Brad Pitt/Jennifer Aniston, Shaquille O’Neal and Sofia Vergara (just to name a few) and a slew of Oscar parties including the famous post-Oscars Governors Ball.

Listen along as Edgar and Andy discuss how he seamlessly translated his talent for draping mannequins to event design. Stories of his childhood inspirations and travel adventures are shared between the two. Together, they also recall the tour Andy personally received of Edgar’s venerate 125K square foot company warehouse which not only showcased the level of esteem Revelry Event Designers but also the connection Edgar has with each of his employees. Listen here for more!

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33 CLAUDIA HANLIN: From Bride to Wedding Planner

Today, we welcome Claudia Hanlin of the Wedding Library! Claudia has an extensive resume behind her as a Contributing Editor to Martha Stewart Weddings, having received numerous honors including the prestigious Modern Bride Innovators Award, four International Special Events Society Big Apple Awards for Design, The Knot’s Best of New York Wedding Planner and Juli B’s Top US Shopping Service Award. Also, previously Claudia produced several years of The Wedding Party with Martha Stewart Weddings, a luxury bridal showcase taking place in both New York City and Chicago, and will soon announce a new sponsor.

Andy sits down with Claudia to discuss life, career and her most memorable moments on the job. She shares extravagant tales of a celebration for composer Howard Shore, weddings she has produced, as well as details about her innovative resource for brides for the entire planning experience, called The Wedding Library. 

Details about Claudia’s upcoming Destination Masterclass Conference are revealed in this episode. Tune in to listen!

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