Considering the incredible success Mark Held has had by focusing on doing one thing – flowers – and doing them better than anyone else, it’s no surprise that Andy and Melissa are able to extract many strategies from Mark’s interview.
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Mark Held didn’t originally see himself as a florist. His first arrangement– a project assigned to him at summer camp as a young boy– turned out to be poison ivy. But after a successful dance and theater career as a young adult, Mark wanted to continue his creative expression. His partner, Richard David, had just the outlet: a flower shop he was opening up. And he convinced Mark to join him for a bit. At the time, Mark thought it would be a temporary arrangement.
Fast forward a couple decades, and Mark Held is a prominent name in floristry. As a grounded, creative mind, he believes that flowers “breathe life into events” and is always looking forward to the future of his business and clients.
In this episode, Mark shares his perspective on career development, crafting a quality event, and the way he navigates the Hollywood scene as a professional florist.
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